Insane Labs
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(4.9) · 360 reviews

Insane
Hydration.

One stick. 1000 mg sodium. Six electrolytes (sodium, potassium, magnesium, zinc, phosphorus, chloride) plus two amino acids (glycine, taurine). Eight active ingredients. No filler.

Tear, pour, shake. Drink daily. Feel the difference.
Each box contains 30 sticks

1. Your flavor
Watermelon
Watermelon
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Citrus
Citrus
Soon
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Benefits +

Stay energised.
Magnesium contributes to the reduction of tiredness and fatigue, supporting more stable energy across the day.

Sharpen focus.
Proper hydration supports normal cognitive function, helping you stay clear and switched on.

Support muscle & recovery.
Magnesium and potassium contribute to normal muscle function. Electrolytes help replenish what's lost through sweat.

Support fluid balance.
Sodium, potassium and chloride regulate hydration status, helping your body maintain optimal balance.

Ingredients +

Electrolyte blend: Pink Himalayan Salt (Sodium Chloride), Magnesium Citrate, Calcium Citrate Malate (from marine algae), Potassium Chloride, Dipotassium Phosphate, Citric Acid, Coconut Water Powder, Natural Flavourings, Steviol Glycosides (from Stevia), Natural Colourings.

When to drink Insane +

First thing.
Start the day with fluids and electrolytes — supports hydration and stable energy from the moment you wake up.

Midday slump.
Skip the second coffee. Hydrate first, focus second.

Pre & post workout.
Electrolytes support performance and recovery so you can train hard and bounce back faster.

After a rough night.
Rehydrating with electrolytes restores baseline. The civilised hangover fix.

Why people drink Insane

360+ early testers · avg. 4.9★ satisfaction

1000 mg sodium
From pink Himalayan salt — the exact dose your nerves and muscles call for.
0 g sugar
Sweetened with stevia, rounded with coconut water powder. Never maltodextrin.
8 active ingredients
Six electrolytes plus glycine and taurine. Every line on the label earns its spot.
Absorbs faster than water
Sodium-led osmotic blend draws fluid into circulation faster than plain water.

Three steps. Ten seconds.

01

Tear

Rip the top. One stick = one serving — no measuring, no scooping.

02

Pour

Empty into 16oz of cold water. Hot water works too — it just dissolves faster.

03

Stir

Five seconds. No maltodextrin — no sandy residue. Drink clean.

Eight ingredients
built to move the needle.

Sweat-beaded shoulder, lit warm against a dark backdrop
01
Eight Ingredients. Zero Filler.

Sodium, potassium, magnesium, zinc, phosphorus, chloride, glycine, taurine. Every line on the label earns its spot.

02
Salt-Forward Formula

1000mg sodium from pink Himalayan salt — the dose your nerves and muscles actually need.

03
Dosed for Recovery

1000mg glycine and 500mg taurine — clinically meaningful amounts for sleep, repair and focus. Not a sprinkle.

04
No Sugar. No Maltodextrin.

Sweetened with stevia, rounded out with coconut water powder. No artificial colors, sweeteners or sugar — ever.

360+
early testers
poured one.

4.9 · 360 reviews
Shop the box · $45
Drag · scroll · tap to play

When do I
drink Insane?

Drink one stick first thing in the morning, before coffee. Replaces the salt and minerals you lost overnight, sharpens focus without the caffeine spike-and-crash.

Morning kitchen scene with sachet

Reviewed by people
who actually sweat.

4.9 · 360 reviews
Verified buyer

“Hits like a salt brick. I run hot in CrossFit and this is the first stick that’s actually keeping up with what I’m losing. Stopped cramping in week one.”

James K.
CrossFit · London
Verified

“The taste isn’t candy — and that’s why I drink it. Salty, clean, no sugar slump after.”

Marta R.
Marathoner · Vilnius
Verified

“Hangover dose, post-sauna dose, dose-dose. The 1g of sodium is the actual difference vs. anything in my fridge.”

Sven P.
Founder · Berlin
Verified

“Coach put me on this for two-a-days. Sleep is sharper since I added the evening stick. Glycine + taurine actually do something at this dose.”

Aisha N.
Triathlete · Manchester
Verified

“I work outside in summer. Switched off Gatorade — never going back. No sugar, no orange-soda burp, hydrates faster.”

Tom W.
Roofer · Austin

Built different.
By the numbers.

← Scroll to compare →

Insane Labs

Insane Labs

Other sticks

Sport drinks

Coconut water

Sodium / serving
1000 mg
200–400 mg
100–300 mg
600 mg
Sugar
0 g
5–12 g
20–30 g
6 g
Calories
10
25–60
100–200
45
Active ingredients
8
3–5
2–3
4
Recovery dose (glycine + taurine)
Sweetened with stevia
No artificial flavors / colors

*Insane Labs vs leading brands in the recovery & hydration market. Per single serving. Other-stick range based on top three UK retailers; sport-drink range based on 500 ml bottles.

Things people ask
before they buy.

Still curious? Email hello@insanelabs.us. A real human replies within 24 hours.

What's actually in this? +

Pink Himalayan salt, mono-potassium phosphate, magnesium malate, zinc gluconate, L-glutamine, L-citrulline, coconut water powder, tripotassium citrate, natural flavoring, and a touch of stevia. No sugar, no artificial colors, no maltodextrin.

How is this different from LMNT, Liquid I.V., or Gatorade? +

More sodium than mainstream sports drinks (1,000 mg per stick), more thoughtfully balanced potassium and magnesium, and zero sugar. Less of a whole hydration drink and more of an electrolyte concentrate with focus and recovery ingredients layered in.

How does Subscribe & Save work? +

Pick your cadence (every 4, 6, or 8 weeks), save 15% on every order, skip or cancel anytime from your account. No lock-in, no calling support to opt out.